Two good conversations. One clearer decision.
A side-by-side framework for comparing advisor proposals without letting a polished pitch make the decision for you.
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Original AI-assisted editorial illustration · Fortune 100 Brokers
Set your criteria before reviewing proposals
Write down what matters most in the relationship: the work you need, communication style, relevant experience, access to the team, and the cost you can evaluate. Separate essentials from preferences. For example, coordinating with your accountant may be essential; the ability to meet in person may be a preference. This keeps a memorable presentation from quietly replacing your original needs.
Compare five rows
Create a simple worksheet with a column for each firm and five rows: scope, people, costs, responsibilities, and unresolved questions. Under scope, list concrete deliverables. Under people, identify the lead professional and backup contact. Under responsibilities, note who makes decisions and how progress will be discussed. Use “not yet answered” wherever information is missing.
Give each firm the same scenario
Describe the same goals and approximate account situation to each candidate. Ask for an example of the proposed first 90 days and a cost illustration using shared assumptions. This is your comparison exercise, not a request for guaranteed outcomes. Follow up when one proposal includes planning work that another prices separately.
Check the written materials
Read the firm’s disclosures and proposed agreement. Review the person and firm in official registration records through Investor.gov. Ask candidates to explain material differences between their presentation and documents. A friendly conversation matters, but it should be supported by an understandable agreement about the work.
Decide what you still need to know
Before choosing, write one sentence explaining why the proposal fits your needs and one sentence naming your biggest concern. If you cannot explain the services or costs, schedule a follow-up. You can decide to keep looking. Directory rankings and community votes do not substitute for this evaluation.
Your next-step checklist.
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Sources & further reading
Official resources to explore alongside this guide.
For general education. These guides do not provide individualized investment, tax, or legal advice. Verify professional information independently and discuss your circumstances with qualified professionals.
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